Will retirement bedim the sparkle of Captain Cool, asks ad guru Sandeep Goyal?
Dhoni's track record as captain of the Indian team is formidable.
'Sanju Samson is the right guy to take over, and credit to Dhoni because he's hung around, waiting for the right person to come.'
Aakash Chopra backs Virat Kohli for a big IPL 2026 season, while Rohit Sharma's aggressive approach and MS Dhoni's tough role come under focus.
Without the captaincy, can the cricketer keep his place at the endorsement table?
Experts say Dhoni will continue to be relevant.
He has slashed his price by half after retiring. Now his rates are in line with Amitabh Bachchan or Ayushmann Khurrana. In 2012 he had 22 endorsements, now he has 40!
Dhoni presently endorses a healthy 25 brands, and found himself in fifth place on the Forbes India Celebrity 100 list last year, with earnings worth almost Rs 136 crore. How much of that is set to change, given that Dhoni has chosen to call time on his international career?
Mahendra Singh Dhoni says nobody should decide the future of Virat Kohli and Rohit Sharma, insisting that performance and fitness must guide selection
Kolkata Knight Riders, owned by the Shah Rukh Khan family and Mehta Group, emerged as the most valuable franchise.
The Indian Premier League's overall brand value declined by 20 per cent to $9.6 billion in 2025 due to lost momentum in the league caused by tensions between India and Pakistan, and teams adjusting to their squad composition post the auction.
MS Dhoni all set for new innings.
Mahendra Singh Dhoni announced on Tuesday that he has completed the DGCA Drone Pilot Certification program.
Harmanpreet Kaur, Smrit Mandhana, Deepti Sharma, Shafali Verma, and Jemimah Rodrigues are poised to see an uplift of 25 to 35 per cent in brand value.
Ad guru Prahlad Kakkar, on the other hand, believes Dhoni's saleability would have dropped had he also quit from One-Day Internationals and T20 Internationals.
Former chairman of selectors Krishnamachari Srikkanth said Sanju Samson is the 'right replacement' for the legendary Mahendra Singh Dhoni at Chennai Super Kings.
Salman Khan celebrated his 60th birthday on December 27, at his farmhouse in Panvel, on the outskirts of Mumbai, surrounded by close friends and family.
CSK batting is sorted now because Ruturaj Gaikwad will be coming back: MS Dhoni
Dhoni endorses 42 brands to Bachchan's 41 and SRK's 34.
A few months after his U-19 World Cup heroics, three senior journalists sought his cellphone number, which he readily provided -- only, he gave three different, but similar, numbers to the three of them!
Here's wishing the OG 'Captain Fantastic' a very Happy Birthday.
Sometimes the most relatable reaction face can land you brand deals with Swiggy and Yes Madam faster than a Dhoni six.
With the IPL kicking off, speculations are rife that the former Indian cricket team captain M S Dhoni will hang up his boots after handing over the captaincy of Chennai Super Kings (CSK) to Ruturaj Gaikwad. However, brand experts believe this is not the end of the road for Dhoni as a celebrity, and he still has some mileage left even if he completely retires. Dhoni is expected to continue being associated with CSK even after retirement, according to a media report.
India's T20 mindset similar for all competitions; will give Washington time to recover: Suryakumar
While it's a do-or-die game for KKR, who must win all their remaining three matches to stay in playoffs contention, the match will be more about celebrating Dhoni's legacy than the result.
'The support is phenomenal. But, as you go on and play, then you realise they are MS Dhoni fans before they are CSK fans.'
Traditionally carved from top-quality willow, famous bat-makers, source the bulk of their willow wood from Kashmir.
The IPL consistently rewards smart squad building, tactical flexibility, and balanced team composition over individual star power. So what exactly are franchises paying for when the bidding war begins?
Former Indian cricketer Ravichandran Ashwin has expressed his disappointment at the potential exit of all-rounder Ravindra Jadeja from Chennai Super Kings (CSK), saying that the move is "very unlike CSK", a franchise whose "identity was stability and trust in players".
If the 'Captain Cool' trademark goes through, it could trigger a wave of similar attempts by celebrities to trademark nicknames given to them by fans.
Several fans and former cricketers have voiced their opinion that it is time for Dhoni to hang up his boots in the IPL. However, Dhoni, who turned 44 earlier this month, remained coy about his future with the five-time champions after the end of the 18th season.
With Mahendra Singh Dhoni being the same player and no one to "bell the cat", CSK are in unusual mess with a mis-firing top-order where the skipper Ruturaj Gaikwad has had to give up his opening slot.
Could this be a hint at retirement, or is Dhoni planning a surprise venture in the cricketing world?
Drone maker Garuda Aerospace have renewed their brand ambassador contract with M S Dhoni after he tops up investment in the company.
Sachin Tendulkar was at his witty best as he fielded questions from fans during an 'Ask Me Anything' (AMA) session on Reddit on Monday, August 25.
'Indian cricket is on an upward curve, definitely, other teams have to catch up with us and (the Champions Trophy) final is going to be crucial.'
Home interiors company HomeLane on Monday said it has entered into a three-year strategic partnership with ace cricketer, Mahendra Singh Dhoni, as an equity partner and brand ambassador. As part of the partnership, Dhoni will own equity in HomeLane and will be its first brand ambassador, a statement said. Details of Dhoni's investment were, however, not disclosed.
In preparation for IPL 2024, during a nets session on Thursday, February 8, 2024, the Chennai Super Kings captain was seen using a bat bearing the logo of a new brand.
If the men of 1983 gave India a reason to dream, the women of 2025 could give it something rarer -- the courage to live that dream in full daylight, under an open sky that finally belongs to them, points out Prem Panicker.
It is a pity that he does not take his youth influencer role more seriously and align his brand endorsements more responsibly, notes Kanika Datta.
